Simple design, ultimate performance
We use simple, lightweight standards like JavaScript, CSS3 and HTML so your websites are efficient and mobile compatible. Most people don’t realize that complexity penalizes efficiency. Extra design layers like Adobe Flash and the “Photoshop Effect” hurt a website’s performance in speed, mobile compatibility and search engine rank. If done well, these layers look pretty… but they add unnecessary weight to your site and exclude the always-increasing mobile demographic. Using the latest development techniques, we create stunning websites without decreasing performance.
CSS3 standards allow us to replace resource-heavy visual elements with lightweight code. Instead of creating your website with images, we can write a few lines of code to produce the same design — without images — while improving performance and efficiency. We can do this with color gradients, rounded borders, text shadows, and more. We believe that CSS3, not Photoshop, is the best design tool.
By using the latest HTML standards we keep your website on the cutting-edge of capabilities today and ready for the next generation tomorrow. As developers, we have to change with the industry; when new standards develop, we learn them and implement them. We currently focus on XHTML but validate all of our websites with HTML5 standards for future expandability.
Every day, more people are turning to their mobile phone or tablet to browse the internet and view your website. We have to worry about all of the desktop browsers and mobile platforms as well. We’ve developed great standards that will render your website properly on any device. We can also develop a mobile-specific theme for your website to improve the experience on mobile devices.
Unapologetically, we don’t support older browsers: they’re unstable, tremendously insecure and standards-defiant. All of our websites work under older browsers, but we do not offer feature or aesthetic parity. Ensuring parity on older browsers limits innovation, wastes resources and costs a lot more money. Website efficiency greatly outweighs the importance of legacy browser support in every aspect.
